The Medicine Hat News reported: "Catherine Proulx, managing director of Twist Marketing, says the new brand is meant to be something all tourism operators can use to promote the region and is not an attempt to do away with Medicine Hat's traditional slogan. 'The Medicine Hat brand for the city will remain as it is — it's still 'Medicine Hat, the Gas City,' 'Proulx says. 'This is going to be a tourism-related brand.'"
|St. Patrick's Roman Catholic Church|